
Travel Guide
Jūrmala looks simple on the map because it sits just west of Riga, but the practical detail that trips visitors up is that the city is not handled like an ordinary beach suburb.
ByMomentBook EditorialPublishedUpdated
Jūrmala looks simple on the map because it sits just west of Riga, but the practical detail that trips visitors up is that the city is not handled like an ordinary beach suburb. In 2026, drivers need to think about a paid special access zone, while train travellers can move across the resort line without touching that permit system at all.
The useful questions are not whether Jūrmala is worth a day trip. They are whether you actually need a car, which part of the city requires a permit, how late you can buy it, and when the train is the cleaner option. The current official Jūrmala and Vivi pages answer those points, but some older tourism copy still shows the old EUR 3 fee, so it helps to start with the latest permit page.

*Image source: Wikimedia Commons*
The key planning point is that the entry permit is tied to a special access zone, not to the idea of being anywhere in Jūrmala. The official permit page says the zone is marked in the street environment with Paid Zone signs. That means you should not assume the whole municipality works under one identical rule.
This is why many day-trippers spend more effort than they need to. If your real plan is simply Riga to Majori or Dzintari for the beach and back, the train removes the permit question completely. The permit matters when the car itself adds value, not just because the destination is Jūrmala.
Jūrmala's current official entry-permit pages say that from 1 January 2026 the one-day permit is EUR 5. They also list new long-term prices from the same date. Some older tourism pages still show EUR 3 because they were written before the 2026 change.
If search results show both numbers, use the current permit pages as the operating rule. That matters when you compare car and rail for a short beach visit, or when you plan to leave and re-enter on separate days.
The official tourism guide says trains to Jūrmala leave Riga Central Station from Tracks 3 and 4 on Platform 4, and that the line runs through the resort from Priedaine to Ķemeri. For most visitors this is the simplest first plan because you avoid the permit system, you do not have to think about checkpoints in Priedaine or Vaivari, and you can pick the stop that best matches your beach or hotel area.
The same guide says the trip from Riga to Jūrmala takes roughly 20 to 50 minutes depending on the stop. Majori is a practical default for many first-time day visitors because the Tourist Information Centre is there and the central beach area is easy to reach on foot.
If you want to move between several stops in one day rather than make one direct out-and-back trip, Vivi's 1-day ticket can be more convenient than separate single tickets because it allows unlimited journeys on the date printed on the ticket.
The official permit page answers the part many visitors guess wrong. You do not have to buy the pass before the physical moment of crossing into Jūrmala, but you do have to buy it on the same day by 23:59. The FAQ also says that if you entered yesterday and forgot, you can still buy the previous day's pass electronically by selecting yesterday in the calendar.
The day permit is also more flexible than many travellers expect. On the day you buy it, the number of entries is unlimited until 23:59. If you remain inside after midnight, the same permit stays valid until you exit the special access zone. But if you enter on one day and re-enter on another, you need a pass for each entry day.
Purchase options on the official page include the Jūrmala tourism site, permit machines in the city, the Tourist Information Centre, and the Mobilly, Citadele, and EuroPark apps. Current 2026 guidance also says permit machines do not take cash, so card or contactless payment is the safer assumption unless you are paying at the city administration during working hours.
Vivi says single tickets can be bought on the website, in the Vivi Latvia app, at ticket offices, on the train, and through Mobilly. But buying on the train is not always the same price. If the ticket office at your boarding station is open, a EUR 1 surcharge applies.
Vivi also says tickets should be registered immediately after boarding at a validator or, if that is not possible, with the conductor. If you are carrying a bicycle, do not rely on the ordinary passenger ticket alone. Vivi requires a baggage ticket for bicycles, so the cleanest rule is simple: use the train for normal beach days from Riga, and use the entry permit only when the car clearly gives you something the train does not.